REMITTANCES
BANCO PICHINCHA
BANCO PICHINCHA
CG FILM I MOTION DESIGN
INFO AND CONCEPT
This project stands out in the creative evolution that from the beginning brought the development of a circular story. The main object was based on the construction of assets and structures to tell the story. The brief was based on the relationship between father and daughter. And the sending of currencies that allows to represent the effort of the two to improve their lives.
Brand: Banco Pichincha Ecuador
Agency: MullenLowe-Delta EC
Client: Alicia Studio
CG Production: LOVO VFX
H O W W E M A D E I T
The production starts with the photogrammetric capture of the characters,
father and daughter, then sculpted on these assets.
We simplified the topology of two important cities, by using a map of Cuenca Ecuador,
and a part in New Jersey USA. The reason for simplification allowed us to develop animation tools for the topology. We developed the use of 2D textures in projection for the 3D elevations.
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Motion Design / Compositing
CG 2D - 3D Dynamics Sistem
LOVO TEAM
Character Artist: Jesus Velazco
3D Artist: Camilo Saavedra
Animation Artist: Luis Simanca
Illumination Artist: Jesus Velazco
Illumination Artist: Luis Simanca
T H A N K S F O R Y O U R T I M E
